Internal optimization
Traffic to the site directly depends on the optimization of the external and from internal. Let's look at what goes into each of these concepts:
Internal optimization - a complex of measures aimed at analysis and correction code base site: making literacy a semantic kernel (the selection of semantic keywords, that is an effective weapon in the competition), Cell Site, page headers, literate logical markup, correctly formatted meta tags ( HTML-tags designed to provide structured data about web page), internal linking, descriptions to images, if necessary, change your site structure, etc.